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“It’s much easier to double your business by doubling your conversion rate than doubling your traffic.”
“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.”
“Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.”
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.”